Cookie Policy
Last updated: 5 June 2026
This policy explains what cookies are, which ones our website uses, and how you can control them. It sits alongside our Privacy Policy, which covers how we handle personal information more generally.
1. What cookies are
Cookies are small text files that a website puts on your device when you visit. They are widely used to make websites work, to remember your choices, and to help the site owner understand how the site is used. Some cookies are set by us, and some are set by other companies whose tools we use (these are called "third-party" cookies).
2. How we use cookies
We use cookies for three main reasons: to keep the website working, to understand how visitors use it so we can improve it, and to measure how well our advertising performs. The cookies that are not strictly necessary only run after you agree to them through our cookie banner.
3. Your choices
When you first visit, our cookie banner lets you accept or reject the non-essential cookies. You can change your choice at any time by clicking the cookie icon in the corner of the page. Essential cookies cannot be switched off, as the site would not work properly without them. You can also block or delete cookies through your browser settings, though some parts of the site may then not work as expected.
4. The cookies we use
The tables below list the main cookies on our site. Exact names and durations can change as tools are updated.
| Cookie | Purpose | Duration |
|---|---|---|
| Cookie-consent preference | Remembers your cookie choices so we don't ask again | Up to 12 months |
| WordPress session / security | Keeps the site secure and working during your visit | Session |
| Gravity Forms | Helps our enquiry and guide forms work correctly | Session |
| Caching | Helps pages load quickly | Session / short-term |
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Tells visitors apart so we can count and understand usage | 2 years |
| _ga_<ID> | Google Analytics | Keeps the analytics session going | 2 years |
| _gid | Google Analytics | Tells visitors apart over a short period | 24 hours |
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures which ads lead to enquiries (conversion tracking) | 90 days |
| Google Ads / remarketing | Helps measure and, where used, show relevant ads | Up to 13 months |
Note: this list is a typical set for a site using Google Analytics and Google Ads. The definitive, up-to-date list for this site should be confirmed by a cookie scan — most cookie-consent tools can generate and keep this table current automatically.
5. Managing cookies in your browser
As well as our banner, you can control cookies in your browser. The makers' help pages explain how:
You can also opt out of Google Analytics across all websites using Google's opt-out browser add-on, and manage Google ad personalisation in your Google account settings.
6. Changes to this policy
We may update this policy as the cookies we use change. When we do, we will update the "last updated" date at the top.
7. Contact
Any questions about cookies or your privacy? Email us at info@midlandrendercare.co.uk or call 01283 293283. For more on how we handle your information, see our Privacy Policy.